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  • Anne Singh

NYKAA CASE STUDY

“May your day be as flawless as your makeup”

NYKAA is a head online excellence and health objective. Nykaa.Com offers an exhaustive determination of cosmetics, skincare, haircare, aromas, shower and body, and extravagance items for ladies and men at the best costs. All items are 100% real, sourced straightforwardly from the brands, or approved wholesalers. With in excess of 350 brands and more than 30,000 items to browse, Nykaa.Com is the one-stop online location for you to sit back, unwind and shop whenever the timing is ideal with free magnificence guidance and help via telephone, exhortation from excellence specialists, most recent excellence patterns, item audits, instructional exercises, and VIP looks on the Beauty Book Blog, and fun Virtual Makeover apparatus.


HISTORY


Falguni Nayar, a previous overseeing chief at Kotak Mahindra Capital Company, established Nykaa in 2012. It was dispatched as an eCommerce gateway curating a scope of excellence and health items. The brand name Nykaa is gotten from the Sanskrit word nayaka, signifying 'one at the center of attention'.


In 2015, the organization extended from online-just to an omnichannel model and started selling style items.


ITEMS AND SERVICES


Nykaa follows a stock based model with distribution centers in Mumbai, New Delhi and Bangalore. Notwithstanding its essential web based business, it has a disconnected presence by means of 68 physical stores the nation over. It professes to have more than 3 lakh items across 1,500 brands.


It has two disconnected store designs called Nykaa Luxe and Nykaa On Trend. The Luxe configuration highlights Indian and global extravagance magnificence marks alongside Nykaa Beauty, the in-house assortment of excellence items. The last organization has items curated by classification premise their fame.


In 2015, Nykaa dispatched its assortment of in-house excellence items. In March 2016, it presented private named items in the shower and body care classification.

DEVELOPMENT


Nykaa has immediately become the above all else decision when individuals will in general purchase something restorative on the web.


This is on the grounds that it is a one-stop answer for everything fundamental e=required by a women. From female cleanliness to extravagance cosmetics it has everything.


The way in to the correct business is the capacity of a brand to really develop trust among its clients. With the presentation of new clients consistently it is additionally significant for a business to prosper when its clients return. This trust by Nykaa has been created by conveying 100% valid items conveyed to the client on schedule. To accomplish this sort of speed and credibility, Nykaa has received a stock model where they gather all the things at one spot in a stock and cycle the request as per the items accessible in the stock. This guarantees that all the mass requests are gotten immediately rather than each thing in turn, which is the situation with Flipkart or Amazon. This is a new methodology that served numerous advantages with it came to procuring the trust of its emphasizing clients.


As referenced by me before, Nykaa is the Pandora of items going from spending plan well disposed class to high extravagance brands. Nykaa has as of late began teaming up and presenting Non-Indian brands like HUDA Beauty, Kiko Milano, Wet and Wild, and so forth which is an accomplishment in itself. This has made Nykaa the storing spot for all the cosmetics devotees who would now be able to get their hands on the items which were not accessible in India prior.


With the combination of every one of these procedures and business techniques, Nykaa made an immense client base for itself. This filled in as a preferred position when it presented its own cosmetics and skincare line on the lookout. With the A-Class quality items, it won the hearts of numerous cosmetics clients who currently had the alternative of a financial plan amicable cosmetics line with the specific nature of a portion of the famous extravagance brands on the planet.


With every one of these accomplishments in its cap, Nykaa additionally advanced the vocations of numerous YouTube excellence masters in this way depicting their ability and elevating the profession way without limit.


The limits accessible on Nykaa have saved a ton of pence ordinarily. On the off chance that we contrast the retail cost with the cost at which it is accessible on the site, It generally has a critical distinction, thus expanding its client base once more.


All in all, Nykaa has demonstrated to be perhaps the best startup. With its ready and gradual methodology, it is going to get outstanding amongst other magnificence and wellbeing monsters on the lookout, in the coming years. It is the encapsulation of trust, health, and care for every one of its clients.






WORLDWIDE OPERATIONS


Nykaa's style web based business store has dispatched global delivery to 13 nations as the multi-brand business attempts to grow its conveyance organization. Nykaa currently ships to 13 nations with three transportation cost levels, the business declared on January 11 on Facebook. The retailer's whole multi-brand choice of Indian design brands and its own private names are currently accessible to global clients. This additionally serves to enormously broaden the appropriation organization of the brands Nykaa conveys including Zariin, The Jodi Life, The Pink Elephant, Global Desi, and FKSN By Narendra Kumar among numerous others.


Nykaa Fashion has additionally significantly extended its private-mark contributions as of late. New private name brands including extras mark Mondano, event wear name Rsvp, and silver gems name Likha dispatched their first assortments online toward the finish of 2019. The business likewise held various spring up shopping occasions toward the finish of 2019 to connect with clients disconnected.

CONTENT MARKETING:

Nykaa has a creative team of young professionals as part of their content strategy. They create relatable and trendy content that appeals to a vast audience. The content tends to be attractive and yet informative, hence delivering value while also offering entertainment. It attracts a variety of audiences by generating content for various platforms (Social media, website, blogs posts, video content, tutorials, web series etc).


DISCOUNT COUPONS AND OFFERS:

Nykaa offers many coupons and offers to its customers so that they keep on purchasing items from the portal. During the festive time, the brand promotes themselves on various platforms and using various tools. They make use of coupons and discount deals to attract more and more customers.


“Makeup is not a tool meant to make an ugly thing beautiful, it is meant to magnify the beauty that already exist”
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