• Nevatha Gunasekar

LinkedIn – A professional platform

“Active participation on LinkedIn is the best way to say, 'Look at me!' without saying 'Look at me!” ― quoted by Bobby Darnell

With everything going virtual in an effort to slow the spread of the coronavirus, you need to rely more on virtual platforms to deliver your personal brand at work. And in this pandemic, when it comes to showcasing your brand, connecting with others and building professional relationships, one of the most important platforms is LINKEDIN. This will be very helpful now that we are WFH (Work from Home).

What is LinkedIn?

More like Facebook, Instagram, twitter and a dozen others, LinkedIn is a social network. And like others it’s owned by a big technology company: Microsoft.

But unlike the other social networks, LinkedIn is a online professional networking site, which is designed to help people make business connections, share their experiences and resumes, and find jobs.

LinkedIn Essentials

Except for the professional focus, LinkedIn is almost like social networking sites like Facebook. It’s based on connecting to friends, posting updates, sharing and liking content, and instant messaging to other users.

LinkedIn actually works like a professional platform for employers and employees where your profile holds your resume, work experience, accomplishments, recommendations and referrals from colleagues etc. It offers a full-featured career board, in which you can search and apply for jobs.

· Home is similar to Facebook’s news feed, where you can see posts made by others users and you can also create your own in your network.

· My network is where you can see the existing network connections and search for LinkedIn users to invite to join your network.

· Jobs is a career site where you can search and apply for jobs, get information about companies and much more. You can turn on notifications and get mails on new job postings.

· Messaging is an instant message platform which you can use to chat with people in your network. If you subscribe to LinkedIn premium you can also message to people outside your network with the feature of InMail.

· Me is where you find your profile, which is akin to your resume. It shows your career history by posting your work experience, accomplishments, education, current location, and more. If you've got a LinkedIn account, this could be as polished as your actual resume, as you'll expect professional connections and recruiters to seem at it.

Working in LinkedIn

LinkedIn is a tool that helps you to enhance your professional networking and job searching activities. 99% of the people use this site for finding career opportunities. The job section of this site is very powerful tool in finding and applying for jobs. There are settings on LinkedIn that will let you alert recruiters that you’re actively job searching as well. And also people use LinkedIn for enhancing their professional reputation by making posts, and commenting on other people’s posts.

With the pandemic still people are finding it difficult to get job so make the best use of the LinkedIn and update your resume for many job opportunities.

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