• Anne Singh


Updated: Oct 24, 2020

“One cannot think well, love well, sleep well, if one has not dined well.”

- Quoted by Virginia Woolf

STARTUP OF SWIGGY Swiggy is predicate in Bangalore and began a humble journey with merely twenty-five restaurants and 6 delivery partners within the city. It had been founded by Nandan Reddy, Rahul Jaimani and Sriharsha Majety. Nandan and Sriharsha initially started a logical aggregor company Bundl. Still, they soon realized they need to possess a competent partner to bring quality food to those who are ‘hungry’ and don’t want to exit . Jaimini came along and this is  how, Swiggy - the hyperlocal restaurant logistic company came into being to fill the invisible gaps hence fixing the problem of the non-availability of a delivery boy. In simpler words, it's your local deliveryman who is bringing you food with an internet ‘LIVE’ tracking system and can’t misguide you that they are on the brink of reach.

While the food unicorn start-up faces competition from other standalone food apps like Faasos, Foodpanda and Box8, the important hunger game is between Zomato and Swiggy. They keep changing their app layouts, bringing several restaurants with exciting offers and unique offerings like Swiggy Meal for One, Mealbox Options and Pocket-Friendly. Not yet as their stepping stones, both companies have technology because the core differentiator.


Online food ordering and delivery service, Swiggy has formed into on-demand product deliveries from local stores, during a bid to diversify it’s delivery service beyond food .In Swiggy Stores, there are more services within the Swiggy app and will deliver products from physical stores across various categories like fruits , vegetables, supermarkets, baby care, pet care and pan shops among others in an hour or less. Swiggy will use the delivery fleet of 1.25 lakh active delivery partners to make product deliveries.

In April 2018 , ET had first reported that Swiggy was a hyperlocal delivery product. The Bengaluru-based delivery platform was looking to enable the buying and delivery of products from any store within the town including electronics, groceries and gift shops.


The startup made good returns and made an honest change within the delivery of food to the patrons.They followed some basic principles to achieve success like no minimum order policy and to deliver the customer in time. Within 8 months of the opening of the startup, they got funding from two ventures of $2 million. Currently, it’s operating in most of the cities of the country and making lots of apps downloads.

The growth is 20-25% monthly which suggests it's developing rapidly with good speed of 5000 restaurants ties with swiggy and thousands of delivery boys. They’re coming with many gift coupons and discounts to achieve the purchasers .


Swiggy’s marketing strategy consists of both online and offline marketing campaigns .It promotes it’s campaigns via Youtube, Pinterest ,Facebook, Twitter and Instagram.The corporate has successfully built it’s brand awareness and connects with it’s audience through these channels. Their facebook page is kind of active with regular updates average to a minimum of one post every day . Swiggy uses its social media not only for campaigning but to interact with its customers from solving the greviences to receiving the feedback.

Swiggy has come an extended way within the organic phenomenon It’s  a story that dreams of future entrepreneurs that are made from . The journey from a bootstrapped start-up to technology-driven marvel- it  played with its card right.

“Part of the secret of success in life is to eat what you like and let the food fight it out inside.”

Quoted by Mark Twain

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